Its not my day to post but recent events caused me the catch the spirit and pick up the laptop.
If you haven’t heard, Erykah Badu released the video to her second song off her 6th studio Album (Release party @ the crib tomorrow, feel free to roll through) New Amerykah Part II: Return of the Ankh.
In the video, she gets naked. Actually, its not that simple.
A more accurate statement would be that she gets real vulnerable.
We know this not just because of what we see on screen but because of what she has been tweeting about for most of the month. Erykah lets us in to the must private pieces of herself. We witness her thought process, her checking in with friends, family, babies, and their daddies about what she is about to do. She’s not asking for permission but letting them know as people are bound to talk and not surprisingly, the web is already filled with people slinging hate her way.
Some folks say she copied Matt and Kim. She says that. She says that the video was inspired by what they did. And frankly what she did seems a lot more intentional and connected to what her relationship with the world is. Additionally, Erykah is reaching a completely different audience than Matt and Kim. One of her tweets led me to this response to the video by someone who is not a part of Matt and Kim’s demographic and was able to garner her own meaning from the video. I love that about Erykah. She reaches people where they are while simultaneusly creating a horizontal loving line that pushes them a bit from where they are.
This album and the one before are incantations. She is using her magic to save her people and get folks to wake up and shake that load off that is groupthink and others expectations. She is being brave even when she’s petrified and creating the world she wants to see by daring her audience to push just as she has in her own town!
She’s f*cking fierce!